In order to be a successful brand, your brand identity has to be impactful, draw attention and be distinctive in the minds of consumers. But just how do you do that? By finding the essence of who you are as a brand and creating a visual identity that expresses it.
At Klinical, we’ve enjoyed over a decade of working with inspirational entrepreneurs and their businesses, transforming their brand identities or in some cases, creating them from scratch.
So, what’s our process?
Both internally as a team and externally alongside clients, we believe in transparency and collaboration. That’s why we start every project with an in-depth discovery session to learn more about our client, their story, aspirations, goals and insights. This isn’t a formal affair in a boardroom, in fact we’d describe it as a relaxed chat involving fresh coffee and an invitation to lounge around on our iconic Chesterfields (not available via Zoom, sorry!). We get familiar with the history and motivations behind the new (or existing brand), via a diverse line of questioning that retrieves information and reveals insight.