Junipalooza
Brand Identity Agency
Your brand identity says everything about your business.
In order to be a successful brand, your brand identity has to be impactful, draw attention and be distinctive in the minds of consumers. But just how do you do that? By finding the essence of who you are as a brand and creating a visual identity that expresses it.
At Klinical, we’ve enjoyed over a decade of working with inspirational entrepreneurs and their businesses, transforming their brand identities or in some cases, creating them from scratch.
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Discovery.
Strategy.
Concept.
Guidelines.
Discovery.
Both internally as a team and externally alongside clients, we believe in transparency and collaboration. That’s why we start every project with an in-depth discovery session to learn more about our client, their story, aspirations, goals and insights. This isn’t a formal affair in a boardroom, in fact we’d describe it as a relaxed chat involving fresh coffee and an invitation to lounge around on our iconic Chesterfields (not available via Zoom, sorry!). We get familiar with the history and motivations behind the new (or existing brand), via a diverse line of questioning that retrieves information and reveals insight.
Strategy.
Before we start any logo concepts or designs we consider brand positioning. This is determined via a brand strategy exercise which combines the client’s insights with our own independent research and outlook. We’ll consider the competitive landscape, brand perception, and customer profiles (among other aspects) before defining how the identity should look and feel. Definition is important because it enables us to create a brand that hones in on the right audience and strikes a chord with them.
Concept.
Next, we create mood boards which show different possible directions for the identity. This stage allows us to present a flavour of ideas to our client and consequently gauge their taste and preference. Once a moodboard is chosen (which is often a mixture of both directions), we go ahead and get started on logo designs. We go to the drawing board (literally), and conjure up as many initial logo concepts as possible, discarding some of them so that we are left with the cream of our creativity. The logo concepts are presented, feedback is received, and then we proceed to designing the final logo, devising the colour palette and deciding on the brand’s fonts.
Guidelines.
Brands need rules in order to stay consistent. We create a guidelines document that demonstrates exactly how the different components of the identity should be applied. We include everything from logo usage and fonts to business cards and letterheads. Brand guidelines are essential in order to maintain the visual identity and uniformity of the brand. They are also useful when it comes to using third party services such as printing companies, ensuring that everything remains consistent.
Discuss your project.
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What our clients think.
Video testimonial - Fresko London
Our Google Reviews
Clare Henderson
06/07/2022
Billy and the team are exceptional at what they do. We felt as a business we were very much listened to- what we wanted, what we felt we needed and they delivered that and so much more. To say we cried when we saw our new website is an understatement. As a business owner, your brand becomes part of you and seeing someone else take that vison and gift you what you had always wished is wonderful. I look forward to working with the Klinical team for many more years and would without a doubt recommend them to colleagues and friends. Thank you all for the hard work and passion you have shown in our project. Many more cookie cakes in your future ;P
Alex Denise
30/06/2022
An exceptional team to work with, creative, innovative and enthusiastic in the right measures. They're always willing to amend and modify content and react quickly to requests. Highly recommend to support your business branding requirements.
James Byrne
09/01/2021
If you are reading this review, you are probably looking to engage the services of a creative design agency. Well done, stop your search, you have found them. I cannot speak highly enough of everybody at Klinical. I have used them for my two companies and they have absolutely nailed the vision and project every single time in swift fashion. The first project was an existing company and they revamped it completely and everyday a client will comment on the quality of our website. We were never going to use anybody else for project number two but this time, it was bigger. This company didn’t exist and didn’t have a name. The team at Klinical handled every aspect, absolutely everything! They brought the ideas in my head, completely to life. They did the hard stuff from the naming of the brand and website to the easy and mundane stuff like setting up e-mails. They’re thorough, they’re meticulous, they're accessible, they’re professional and they’re fun, we’ll miss working with them. The after care is impeccable as well which I think is imperative. Marc, Billy, Ed, Riky et al, take a bow, you are all smashing it and we’re very grateful.
Jason Curran
22/12/2020
Klinical helped us develop our company branding and have been an absolute pleasure to work with. Throughout the whole process everything was on schedule and nothing was ever too much trouble. They are a highly talented team and we can’t recommend them strongly enough
Emile Ward
23/09/2020
Fantastic agency to work with, professional and welcoming at every stage of the process. The team produce high quality work tailored to your requirements. We engaged Klinical to redesign our suite of websites from Gin Kiosk to Spirits Kiosk, Gin Foundry to Spirits Beacon and Junipalooza in to Spirits Society. I would highly recommend getting in touch if you need any design and branding work done.
Iain Scott
23/09/2020
Klinical worked with my agency to completely overhaul our branding and visual identity. True to their word, they provided concepts and iterations until we were happy that the objectives were met. Everything we needed as far as accompanying collateral was provided, and more. Professional team, excellent value for money.
Elliott Parmenter
09/06/2020
We have used Klinical repeatedly for the last 6 years, a very professional outfit which has their finger on the pulse with current trends and innovative new ideas. Highly recommended!
George Papanastasiou
06/03/2020
I cannot recommend Klinical enough! Professional, an eye for detail and thorough throughout the entire process. Simply, Klinical is a must for any business!
Sophie Harriott
28/11/2019
We have recently been working with the guys at Klinical on the re-brand of our company including a new woocommerce site, as well as the full brand design of another. The entire process has been seamless and we couldn't be happier with the final results. Their guidance and advice alongside the excellent creative work is why we will continue to work with them in the future.