Ready to discuss your project? Let’s talk.
London: Soho Works, London, E1 6JJ
Dubai: One JLT, Dubai, UAE
Email: [email protected]
In order to be a successful brand, your brand identity has to be impactful, draw attention and be distinctive in the minds of consumers. But just how do you do that? By finding the essence of who you are as a brand and creating a visual identity that expresses it.
At Klinical, we’ve enjoyed over a decade of working with inspirational entrepreneurs and their businesses, transforming their brand identities or in some cases, creating them from scratch.
Both internally as a team and externally alongside clients, we believe in transparency and collaboration. That’s why we start every project with an in-depth discovery session to learn more about our client, their story, aspirations, goals and insights. This isn’t a formal affair in a boardroom, in fact we’d describe it as a relaxed chat involving fresh coffee and an invitation to lounge around on our iconic Chesterfields (not available via Zoom, sorry!). We get familiar with the history and motivations behind the new (or existing brand), via a diverse line of questioning that retrieves information and reveals insight.
Before we start any logo concepts or designs we consider brand positioning. This is determined via a brand strategy exercise which combines the client’s insights with our own independent research and outlook. We’ll consider the competitive landscape, brand perception, and customer profiles (among other aspects) before defining how the identity should look and feel. Definition is important because it enables us to create a brand that hones in on the right audience and strikes a chord with them.
Next, we create mood boards which show different possible directions for the identity. This stage allows us to present a flavour of ideas to our client and consequently gauge their taste and preference. Once a moodboard is chosen (which is often a mixture of both directions), we go ahead and get started on logo designs. We go to the drawing board (literally), and conjure up as many initial logo concepts as possible, discarding some of them so that we are left with the cream of our creativity. The logo concepts are presented, feedback is received, and then we proceed to designing the final logo, devising the colour palette and deciding on the brand’s fonts.
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Ready to discuss your project? Let’s talk.
London: Soho Works, London, E1 6JJ
Dubai: One JLT, Dubai, UAE
Email: [email protected]