The Deli Society
What We Do
An impactful brand name will help your brand be distinctive amongst its competitors and give it longevity. Our goal is always to create a brand with a name that means something and will resonate in the minds and hearts of those who come in contact with it. Whether people stumble across the brand on social media, or a billboard, we want the name to stick and encourage intrigue.
At Klinical, we carefully consider how names fit into the wider strategy and hopes for the business. There is always science to our magic and our team are very well experienced when it comes to executing brand naming projects.
Before naming, there is always a discovery session and brand strategy document that outlines the brand, its values and more.
By the time we get to naming, we have a clear idea as to what the brand should look like and pick names that will excel in their chosen sectors.
Naming is a process that for us is very creative and involves cross collaboration amongst our team. We begin with a game of word association to get the ball rolling and then the team create a long list of possible names.
After we begin to shortlist names, they begin to take life and thus the concepts are born.
We undergo preliminary trademark searches on global and UK based databases to ensure that there are no competition in relevant classes.
However, we always recommend that our clients see IP lawyers for a in-depth look at the legalities of possible naming options.
Once your brand name has gotten past the trademarking stage, we will check GoDaddy for domain options that are available.
Once you are in agreement of the name, this is when we start to think about the potential of the brand name and the why it is the perfect fit.
Our copywriters work together to create excellent tag lines, hashtags and more that will make the name as impactful as possible.
Ready to discuss your project? Let’s talk.
London: Soho Works, London, E1 6JJ
Dubai: One JLT, Dubai, UAE
Email: [email protected]