An impactful name will help your brand be distinctive amongst its competitors and give it longevity. Our goal is always to create a brand with a name that means something and will resonate in the minds and hearts of those who come in contact with it. Whether people stumble across the brand on social media, or a billboard, we want the name to stick and encourage intrigue.
At Klinical, we carefully consider how names fit into the wider strategy and hopes for the business. There is always science to our magic and our team are very well experienced when it comes to executing brand naming projects.
Before naming, there is always a discovery session and brand strategy document that outlines the brand, its values and more.
By the time we get to naming, we have a clear idea as to what the brand should look like and pick names that will excel in their chosen sectors.
Naming is a process that for us is very creative and involves cross collaboration amongst our team. We begin with a game of word association to get the ball rolling and then the team create a long list of possible names.
After we begin to shortlist names, they begin to take life and thus the concepts are born.