The Deli Society
What We Do
We believe in strategy led brands, not those led by creative vision alone. Which is why we always start with this step. It is crucial in order to keep all business activity on track and ensure that they are contributing to the bigger goals and aims of the business. Sometimes we come across brilliant minds who struggle to streamline what their brand is and who it is for. This is where we help turn your ambition and excitement into something that has direction and intention.
Our brand strategy approach is based on two main components; research and emotion. As much as we are driven by data, we’re also driven by people and are always trying to motivate consumers to emotionally resonate with brands. In our years of expertise, we have found that the combination of the two elements marries perfectly for an impactful brand strategy.
We like to think of our discovery sessions as joint workshops. That means that you can come with any ideas or concepts and we’re all ears. We make sure to always question you and ask why. As important as passion is, justification is also crucial in brand strategy. Combined these elements create an exciting brand with direction that is appealing to customers. We’ll ask specific questions that relate to positioning and personality, but we find these sessions more effective when we let the client speak as freely as possible.
After discovery, we start researching. What we’re looking for is consumer and industry insights that will help give the brand an edge. These nuggets of information aide in defining the brand position, target audiences and even the brand personality. We believe that there’s no such thing as too much research, sometimes our best ideas have come from generally familiarising ourselves with the chosen market or audience groups.
Brand DNA encompasses the emotional elements of your brand such as mission statement, story and values. Our copywriters create compelling copy that clearly communicates what your brand is about, what you stand for and the value offered. Not only are they great from an external consumption point of view (current and future customers), they’re also useful as in-house guides as a checklist. It is important to stay true to who you claim to be and by having a clear brand DNA that is consulted by internal employees, you can remain consistent. Whether it be the creation of marketing strategies, or web content, everything should always be inline with the brand strategy.
Ready to discuss your project? Let’s talk.
London: Soho Works, London, E1 6JJ
Dubai: One JLT, Dubai, UAE
Email: [email protected]