The Deli Society
Brand Strategy Agency
The blueprint for a success business comes down to a strong strategy.
We believe in strategy led brands, not those led by creative vision alone. Which is why we always start with this step. It is crucial in order to keep all business activity on track and ensure that they are contributing to the bigger goals and aims of the business. Sometimes we come across brilliant minds who struggle to streamline what their brand is and who it is for. This is where we help turn your ambition and excitement into something that has direction and intention.
Our brand strategy approach is based on two main components; research and emotion. As much as we are driven by data, we’re also driven by people and are always trying to motivate consumers to emotionally resonate with brands. In our years of expertise, we have found that the combination of the two elements marries perfectly for an impactful brand strategy.
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Discovery.
Research.
DNA.
Discovery.
We like to think of our discovery sessions as joint workshops. That means that you can come with any ideas or concepts and we’re all ears. We make sure to always question you and ask why. As important as passion is, justification is also crucial in brand strategy. Combined these elements create an exciting brand with direction that is appealing to customers. We’ll ask specific questions that relate to positioning and personality, but we find these sessions more effective when we let the client speak as freely as possible.
Research.
After discovery, we start researching. What we’re looking for is consumer and industry insights that will help give the brand an edge. These nuggets of information aide in defining the brand position, target audiences and even the brand personality. We believe that there’s no such thing as too much research, sometimes our best ideas have come from generally familiarising ourselves with the chosen market or audience groups.
DNA.
Brand DNA encompasses the emotional elements of your brand such as mission statement, story and values. Our copywriters create compelling copy that clearly communicates what your brand is about, what you stand for and the value offered. Not only are they great from an external consumption point of view (current and future customers), they’re also useful as in-house guides as a checklist. It is important to stay true to who you claim to be and by having a clear brand DNA that is consulted by internal employees, you can remain consistent. Whether it be the creation of marketing strategies, or web content, everything should always be inline with the brand strategy.
Discuss your project.
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What our clients think.
Our Google Reviews
Clare Henderson
06/07/2022
Billy and the team are exceptional at what they do. We felt as a business we were very much listened to- what we wanted, what we felt we needed and they delivered that and so much more. To say we cried when we saw our new website is an understatement. As a business owner, your brand becomes part of you and seeing someone else take that vison and gift you what you had always wished is wonderful. I look forward to working with the Klinical team for many more years and would without a doubt recommend them to colleagues and friends. Thank you all for the hard work and passion you have shown in our project. Many more cookie cakes in your future ;P
Alex Denise
30/06/2022
An exceptional team to work with, creative, innovative and enthusiastic in the right measures. They're always willing to amend and modify content and react quickly to requests. Highly recommend to support your business branding requirements.
James Byrne
09/01/2021
If you are reading this review, you are probably looking to engage the services of a creative design agency. Well done, stop your search, you have found them. I cannot speak highly enough of everybody at Klinical. I have used them for my two companies and they have absolutely nailed the vision and project every single time in swift fashion. The first project was an existing company and they revamped it completely and everyday a client will comment on the quality of our website. We were never going to use anybody else for project number two but this time, it was bigger. This company didn’t exist and didn’t have a name. The team at Klinical handled every aspect, absolutely everything! They brought the ideas in my head, completely to life. They did the hard stuff from the naming of the brand and website to the easy and mundane stuff like setting up e-mails. They’re thorough, they’re meticulous, they're accessible, they’re professional and they’re fun, we’ll miss working with them. The after care is impeccable as well which I think is imperative. Marc, Billy, Ed, Riky et al, take a bow, you are all smashing it and we’re very grateful.
Jason Curran
22/12/2020
Klinical helped us develop our company branding and have been an absolute pleasure to work with. Throughout the whole process everything was on schedule and nothing was ever too much trouble. They are a highly talented team and we can’t recommend them strongly enough
Emile Ward
23/09/2020
Fantastic agency to work with, professional and welcoming at every stage of the process. The team produce high quality work tailored to your requirements. We engaged Klinical to redesign our suite of websites from Gin Kiosk to Spirits Kiosk, Gin Foundry to Spirits Beacon and Junipalooza in to Spirits Society. I would highly recommend getting in touch if you need any design and branding work done.
Iain Scott
23/09/2020
Klinical worked with my agency to completely overhaul our branding and visual identity. True to their word, they provided concepts and iterations until we were happy that the objectives were met. Everything we needed as far as accompanying collateral was provided, and more. Professional team, excellent value for money.
Elliott Parmenter
09/06/2020
We have used Klinical repeatedly for the last 6 years, a very professional outfit which has their finger on the pulse with current trends and innovative new ideas. Highly recommended!
George Papanastasiou
06/03/2020
I cannot recommend Klinical enough! Professional, an eye for detail and thorough throughout the entire process. Simply, Klinical is a must for any business!
Sophie Harriott
28/11/2019
We have recently been working with the guys at Klinical on the re-brand of our company including a new woocommerce site, as well as the full brand design of another. The entire process has been seamless and we couldn't be happier with the final results. Their guidance and advice alongside the excellent creative work is why we will continue to work with them in the future.