Food & Drink Branding Agency

How can your branding drum up an appetite?

Do you have a food & drink business idea you need realising? We can help! What makes this industry so uniquely different to others is that it requires branding that is vibrant, aspirational and distinctive. It is important that potential customers are enticed and seduced by your branding assets in order for them to buy into the brand. Whilst customers may lead with practicality or function when it comes to other industries,  with food they’re leading with desirability. Although food is a physical need, our relationship with it is rooted in emotion, which is what we must appeal to.

How do we achieve this?

Transparent collaboration is important to us so we always start with a discovery session.  This is relaxed chat  that can either happen over Zoom or in our studio in Shoreditch. We find out what kind of brand yours is, where in the food & drink space it sits and more. We’ll get to know the history, motivation behind the new business. But it’s less of a question and answer, rather a time where you can tell us exactly in your words what you want the brand to be. We’ll ask questions, of course, some directly linked, some that are more about your personal passions, but it will never feel like you’re in the hot seat.

 

Next, we strategise. We undergo a lot of research at this stage to consider where your brand should be positioned. Whether you’re a new vegan replacement food brand or are going to be selling alcohol, we will always look at the competitive landscape and identify key competitors. Definition is important because it enables us to create a brand that hones in on the right audience and strikes a chord with them.

Whether you’re after a lettermark, wordmark or an emblem logo, we can create concepts that accurately capture your brand essence and purpose. We begin with mood boarding and then logo concepts in order to show different types of identity directions in order to get a clearer idea of what your preference is. Once we’re all collaboratively clear of the chosen direction, we create the final logo and present them for feedback.

 

 

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