Do you have a food & drink business idea you need realising? We can help! What makes this industry so uniquely different to others is that it requires branding that is vibrant, aspirational and distinctive. It is important that potential customers are enticed and seduced by your branding assets in order for them to buy into the brand. Whilst customers may lead with practicality or function when it comes to other industries, with food they’re leading with desirability. Although food is a physical need, our relationship with it is rooted in emotion, which is what we must appeal to.
How do we achieve this?
Transparent collaboration is important to us so we always start with a discovery session. This is relaxed chat that can either happen over Zoom or in our studio in Shoreditch. We find out what kind of brand yours is, where in the food & drink space it sits and more. We’ll get to know the history, motivation behind the new business. But it’s less of a question and answer, rather a time where you can tell us exactly in your words what you want the brand to be. We’ll ask questions, of course, some directly linked, some that are more about your personal passions, but it will never feel like you’re in the hot seat.