Town Hall Hotel
What We Do
We are a lifestyle and luxury branding agency with a specialised focus on the hotel sector globally. Our extensive experience in creating distinctive hotel brands spans across major cities such as London, Dubai, and Accra. Partner with us to launch your new hotel or transform your existing brand into an unforgettable experience for your guests.
Leveraging our deep industry knowledge and creative expertise, we offer a comprehensive suite of services to elevate your hotel brand. Our approach begins with a thorough brand strategy and positioning, ensuring your hotel not only stands out in a competitive market but also resonates with your target audience. We excel in brand identity creation, crafting a visual and verbal narrative that encapsulates the essence of your hotel’s story and values.
Beyond the basics, we delve into creating a complete brand experience. This includes everything from the design of your hotel’s interior and exterior signage to the details of your digital presence, ensuring a consistent and compelling message across all touchpoints. We understand that a hotel’s brand extends to every aspect of the guest experience, and we meticulously plan each element to align with your overarching brand vision.
Additionally, our services encompass full brand guidelines, tone of voice strategy and culture guides, ensuring that your team embodies the brand ethos and consistently delivers an experience that guests will remember and share. With Klinical, your hotel will not only have a visually stunning identity but also a deeply rooted brand story and strategy that captivates and retains guests.
Let’s work together to create a hotel brand that’s not just seen but felt and remembered.
For new hotels, our brand strategy and positioning process is focused on building a strong foundation from the ground up. We start by identifying the unique characteristics and aspirations of your hotel concept. Through market research and understanding your target audience, we develop a brand narrative that resonates with potential guests even before your hotel opens its doors. Our strategy ensures that your brand is not only distinctive and appealing but also aligns with your vision and the expectations of your future clientele, setting the stage for a successful launch and lasting presence in the competitive hospitality market.
Brand naming begins with brainstorming to identify a comprehensive list of names that embody your hotel’s essence. We’ll focus on names that reflect your hotel’s character, align with your brand story, and are memorable for your audience. Collaboratively, we present various options, gather your feedback, and refine your favourites into a shortlist. Following this, we conduct research on availability and trademarking, guiding you to an informed decision. Our ultimate aim is to deliver a name that not only captures the imagination but also stands the test of time.
Our brand identity process is designed to establish a visually appealing image for your hotel that connects with your target audience. This includes designing a unique logo and selecting a colour palette that effectively sets the right tone. We focus on creating a cohesive and memorable visual style, incorporating typography, imagery, and other design elements. The end goal is to develop a compelling visual identity that is consistently applied throughout your hotel, elevating the overall guest experience.
Ready to discuss your project? Let’s talk.
London: Soho Works, London, E1 6JJ
Dubai: One JLT, Dubai, UAE
Email: [email protected]