Copywriting is all about words that inspire action and we’re here to help you do just that. Our copywriting service creates content that is engaging, rich in story and is inline with your brand voice. Finding the right way to speak to your audience can make all the difference between a passive consumer and an active brand advocate. From content marketing to web copy and SEO purposes, our team are well versed when writing strategically.
We always start any piece of copywriting with planning and organising. Whether it be a brand blog post, or a corporate deck, we always consider the purpose and goal of the piece. This way we are maximising the impact. For us, preparing starts with brainstorming (individually or collaboratively) and the jotting down of key information that needs to be communicated.
After we’ve planned, we write. All written pieces have strong headlines and call to actions so that it inspires action in the reader. Depending on the destination of the copy, we’ll stick to appropriate formatting and adjust the tone so its more fitting. For example if we’re writing a lifestyle blog post, the tone of the copy will be more relaxed and conversational, whereas a brand franchising document will be naturally be more informative in a descriptive way.
All our copy is tested edited and reviewed by peer collaboration to ensure that it has fulfilled its purpose. Some questions we ask ourselves are ‘Is the header clear and concise?’, ‘Is the copy engaging and enjoyable to read?’
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