KOA – Saudi Arabia
The Brief.
Arabian Ceramics is an established business based in the Middle East, and a leader in the tiling industry. We were briefed to renovate the brand, bringing its innovation, quality and elite experience to light. Our task was to essentially get the brand ready for the future as it prepared to enter new markets and retain its dominance in existing ones.
The Process
Branding.
Copywriting.
Branding.
We decided to mix traditional Arabic patterns with a futuristic, geometric design creating a unique fusion. Both the Arabic and English fonts were enhanced with a style that worked for both languages. The colour scheme was refined, by tweaking their signature green to a more regal and modern emerald/ turquoise shade. Overall, the brand now feels more established, modern and ready to take on international markets.
We also designed a set of brand collateral including brochures, a catalogue, stationery, calendars and diaries – equipping Arabian Ceramics with a full toolbox of branded essentials.
Copywriting.
We created a tone of voice which would appeal to a global audience, and portray the brand’s values and selling points in a simple but powerful way. This was reflected in the messaging which illustrates the company’s innovation and expertise to Saudi markets and international ones too.