Base Creative is an agency which wanted to switch its focus entirely to digital marketing and showcase themselves as a more prestigious organisation. To enter this new chapter and realise their updated ambitions, they needed a clear game plan. After an extensive cooperative effort involving several rounds of feedback, we devised the perfect brand strategy. Then we upgraded the brand with a more impactful, dynamic identity as well as a solid tone of voice strategy to ensure consistency as the business grows.
The discovery meetings led to a thorough strategy exercise which evolved into a comprehensive brand strategy document. We gathered Base Creative’s desires, combined with the data which we drew from research and then added our own expertise and direction.
We created new statements for their mission, vision, brand positioning and more. This document essentially provides the game plan for the brand’s foreseeable future – it was beautifully presented and consisted of helpful diagrams as well as written guidance on a variety of topics. As well as being helpful from a creative perspective, the brand strategy document provides a good manual for new starters at the business.