One of the biggest African fashion brands in the world approached us to take their digital presence to the next level. We improved the UX of the website, managed their marketing campaigns, and ultimately, increased engagement and conversions.
We revamped the brand identity and transformed it to be more vibrant and contemporary. We wanted this branding makeover to reflect how the brand had grown and evolved over the years into a market leader. In order to create that sense of continuous evolution and liveliness, we updated the brand colours monthly and this was reflected on all channels including web, social media and emails.