The Deli Society
The Brief
Dr Mood is Qatar’s answer to a healthy, yet delightful cafe, brimming with colours and flavours. The cafe is passionate about the wellbeing of customers and aims to redefine what healthy food looks like. A brand with a great vision, it needed the brand identity to match, and that’s where we came in.
Branding.
Branding.
Identity.
We wanted the branding to reflect the founder’s vision of creating a place where the food is just as good for your health as it is to look at. We made 4 brand icons that embodied the benefits of the products; Balance, Detox, Beauty, and Energy. The look and feel of the brand is very vibrant and youthful. We wanted to make it stand out from its competitors by making it fresh, feminine and innovative.