We’re excited to unveil our latest rebranding project: ‘Fortrova,’ formerly known as Merrion Gold. As leading providers of safety deposit boxes and gold bullion in the UK, Ireland, and Spain, the company sought a new identity to reflect its expanding vision. Merrion Gold felt that its original name restricted their growth potential, focusing too narrowly on just one aspect of their services. Aiming to penetrate further into international markets, they entrusted our agency with crafting a new name, visual identity, and a website that enhances user experience and design.
We developed a robust, distinctive, and memorable name that reflects the prestigious character of this business. Initial discussions frequently focused on the theme of trust, underscoring the importance of a brand name that conveys safety and dependability, crucial for customers buying gold bullion and safeguarding their valuable assets. The name ‘Fortrova’ merges ‘Fort,’ symbolising strength, with ‘Trove,’ representing a store of value, creating a name that perfectly captures their value proposition.
We crafted a sophisticated and robust visual identity that features a wordmark paired with a distinctive brand symbol. The symbol is a symmetrical diamond shape composed of four blocks designed to mimic gold bars. The upper two bars curve to form a roof-like structure, evoking the image of a fort, while all four bars converge to depict a secure box, symbolising safety. This inventive symbol has been meticulously designed and is now stamped directly onto the gold bullion bars.
We crafted a premium UX design that thoughtfully applies the new brand identity. The brand symbol is subtly used as a watermark, enhancing visual consistency across the site. Our strategic use of the brand’s colour palette helps clearly separate different site sections, improving navigation. Additionally, the brand’s font library is utilised to effectively highlight key messaging, ensuring it captures user attention. The result is a trustworthy and engaging design that elevates the user experience.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Ready to discuss your project? Let’s talk.
London: Soho Works, London, E1 6JJ
Dubai: One JLT, Dubai, UAE
Email: [email protected]