The Great Northern Hotel in King’s Cross is a historic, iconic establishment which has served people from all over the world since 1854. The hotel’s previous online presence simply wasn’t doing it justice; it needed modernising and it deserved to be brought to life with better branding. We decided to dive deep into the core values of the hotel, bringing the strongest elements up to the surface to create the greatest impact on the primary audience (travelling visitors).
We designed a brand identity which showcased the business’ attention to detail while also maintaining its stature and sense of establishment. With fine details and handcrafted artwork, we were able to create a modern, slick website with an artisanal, personable character. You can see these crafted icons and imagery throughout the website, providing illustrative touches of elegance.