Project: Innovate Care Group

Project Details

Innovate Care Group

Innovate Care Group’s brand is a reflection of their core value: innovation. Originally, their identity felt generic, blending into the aesthetic often associated with complex care providers. To better represent their modern and forward-thinking ethos, we reimagined their entire brand identity. The result is a fresh, distinctive design that truly captures their essence, positioning Innovate Care Group as a leader in the complex care industry.

Identity.

During our identity refinement process, we preserved their existing logo while infusing the brand with fresh elements. We introduced a vibrant new colour scheme and a modern font library, alongside an updated brand theme that reflects the freedom and empowerment Innovate provides to its care clients. A highlight of our approach was the creation of custom hand-drawn illustrations. These illustrations are crafted to represent their complex care client case studies in a dignified and engaging way, adding a unique, personal touch that elevates the brand’s visual storytelling.

Website.

We developed an engaging and vibrant website design, incorporating the dynamic new brand assets we created, including animated illustrations. The site is rich with colour and life, reflecting not only the brand’s personality but also the character of its care clients and team. Our design focuses on showcasing complex care patients empowered to lead happy, fulfilling lives. This approach not only enhances the user experience but also vividly portrays the positive impact of Innovate Care Group’s services, making the website a true representation of their commitment to innovation and care.

Project: Innovate Care Group

Innovate Care Group

Identity.

Website.

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