There’s a groundbreaking new restaurant concept hitting the shores of Saudi Arabia. At KOA, customers can expect a luxurious yet laidback fine-dining experience drawing inspiration from cuisines all over the world. We worked closely with the founders to create a compelling story and a strong brand identity to bring their dream to life.
We started by creating the iconic logo. Our mission was to bring out the luxurious elements of the business while keeping it inviting and unpretentious. The other main objective was to ensure the ‘look and feel’ came across as international.
The restaurant offers cuisine from all parts of the world so it’s important that the identity doesn’t feel like it belongs to one particular nation or genre of dining. We then created the landlord pack with classy, premium design-thinking and of course, collateral such as menus, merchandise, and social style guides.