Maize & Grace
Newly launched in 2019 ‘Maize & Grace’ create fresh and delicious Popcorn to be enjoyed on the go. As a brand they are dedicated to delivering truly inventive flavours, with 100% freshness, preparing the popcorn every morning before selling exclusively at their array of Central London pop-ups.View Website
Strategy & Positioning
Maize & Grace approached us in early 2018 equipped only with an idea on how they would create the very best popcorn on the market. There was no strategy, brand name or visual identity – and this is where we came in!
In a category saturated with health focussed snacks we were keen to create a brand that celebrates Popcorn and the endless enjoyment we all get from eating it. Whether it’s Monday morning’s commute or Saturday’s Cinema date, Maize & Grace has something to put a smile on anyone’s face – and should be enjoyed guilt-free!