Ouvo is a brand new lifestyle concept which unites experienced baristas with smart technology to provide busy city professionals with quick, high-quality coffee.
Ouvo approached us earlier this year to create their complete brand identity, and they are soon to open their very first store in central London in Q4 of 2019.
Ouvo aims to eliminate the long queues we endure everyday for average coffee by providing high-speed coffee without compromising on quality.
How We Helped
Our aim was to deliver a tech-inspired Brand Identity which would portray Ouvo’s fast-paced, forward-thinking brand ethos. The end result was an abstract typographical logo design created by merging letters and shapes together.
With so many of today’s coffee shops opting for artisan products and industrial styling, Ouvo requested a more contemporary look and feel. We executed a clean-cut identity and a bright orange colour palette that would accurately reflect their ‘brave and bold’ personality.
The final branding was applied across their online and print marketing materials such as takeaway coffee cups, interior vinyls, digital menus and more.