Perium Fitness
Rebrand + eCommerce
“We have recently been working with the guys at Klinical on the re-brand of our company including a new WooCommerce site, as well as the full brand design of another.”
The Brief
Perium provide Functional fitness equipment & bespoke training spaces.
Our brief was to help them rebrand to the name ‘Perium’. The reason for rebranding was that the client wanted to have a name that embodies their ethos. Perium stands for: Courage. Power. Prime.
How We Helped
We began by gaining a true understanding of the business and their purpose. From there we were able to create a brand identity that successfully reflected the core values of the company. We were then able to bring all aspects together and help create their voice and story.
Once we had these solid foundations in place, we moved on to creating a new eCommerce website using WordPress & WooCommerce. The website had to attract both customers looking for one-off functional fitness items, as well as large companies looking for bespoke fitness spaces.
This meant that the website had to attract both a B2B and B2C audience, which is not always easy to achieve. We tackled this challenge with a ‘less is more’ approach which involved designing a clean and simple user experience (UX), allowing the user to easily find what they’re looking for.
Ready to discuss your project?
A: Studio 100, 134-146 Curtain Road,
London, EC2A 3AR
T: 020 3790 7020 · E: [email protected]
