Roam Maldives is a travel agency specialising in planning holidays for explorers wanting to experience the Maldives. They work with a variety of beautiful hotels and organise excursions such as hand feeding stingrays. To sell the picture-perfect escapism nature of the brand, we created a lively brand identity.
We wanted to capture the essence and nature of the brand whilst still making it look luxurious and sleek. We kept the colour palette simple and used a font that helped mimic the sea breeze and naturally relate to the Maldives. The logo was finished with an icon element in which the ‘o’ was part waves at the bottom.