The Vinny team arrived at our studio with an idea to launch a vegan vending machine concept, but they had no name, identity, or online presence. We christened the brand, designed its unique look and feel, and created a tone of voice strategy which would set it apart from the competition. Our ongoing relationship means we’re helping Vinny grow by developing an eCommerce side of the business.
We chose to name the brand ‘Vinny’ because it is short, easy to remember and it humanises the vending machine. The initial V also relates to Vinny’s core value – veganism. A trademark and domain check showed us that there was no competition online – we were onto a winner!