The Deli Society
Having understood your target market and proposed direction our team will come together and create a brand identity which not only sends a strong message to your audience but sets you apart from any competitors.
It boils down to style, originality and a concept with real meaning. We present a variety of designs that explore the use of iconography, typography, colours and more. Whether you come to us with a blank canvas or an existing identity which needs upgrading; we will design a bespoke brand which fits your company’s values and mission.
Brand Identity projects always start with concept visualisation. At this stage, we explore the visual direction for your brand through moodboards. This allows us to decide on the right approach before creating logo designs.
Once a concept and direction has been decided, we begin putting pen to paper.
Once a moodboard has been decided on, we begin creating logos. By rule, we always create multiple logos so you have the choice to pick. Different logos can highlight a specific element of the brand and by having choice, you can be sure that it is the right one for your brand, not just the only choice. As always, we provide iterations or changes as part of our agreed on fee.
The final part of our Brand Identity process is creating a set of branded assets. These include patterns, brand guidelines and social media guides. Depending on your brand’s activity, a specialised list of assets can be requested alongside the standard ones. In order to create a successful brand, the visual identity of it has to be consistent, which is why this is a step we pay close attention to, even down to the usage of brand assets.
Ready to discuss your project? Let’s talk.