Building a strong brand identity is essential for making a lasting impression and attracting clients. It encompasses everything from your name and logo to the comprehensive set of assets that define your brand.
We believe that first impressions shape brand loyalty, and your brand identity starts with a powerful introduction. Our expert team is dedicated to helping you create a cohesive and memorable brand identity that sets you apart from the competition.
Choosing the right name for your brand is pivotal—it’s your audience’s first connection with your identity. A great name should resonate deeply, convey your brand’s essence, and stand out in a competitive market.
Our approach to brand naming includes:
Whether you’re seeking bold and impactful, elegant and timeless, or modern and innovative, we’ll help you discover a name that sets your brand apart and elevates it to new heights.
Your logo and visual identity should do more than represent your product or service—it should leave a lasting impact. At Klinical, we go beyond traditional norms, combining strategy with creativity to design brands that resonate with your audience and embody your brand essence.
Our visual identity design process focuses on:
Discover the potential of an unforgettable logo with Klinical—a true reflection of your brand’s unique identity.
A strong brand identity is built on more than just a logo or name. It’s about creating a cohesive set of assets that reinforce your message and leave a lasting impression. From visuals to messaging, we help you craft elements that communicate your brand with impact.
Our brand asset development includes:
We’ll help you create assets that aren’t just recognisable, but truly unforgettable—positioning your brand for long-term success.
Brand Identity projects always start with concept visualisation. At this stage, we explore the visual direction for your brand through moodboards. This allows us to decide on the right approach before creating logo designs.
Once a concept and direction has been decided, we begin putting pen to paper.
Once a moodboard has been decided on, we begin creating logos. By rule, we always create multiple logos so you have the choice to pick. Different logos can highlight a specific element of the brand and by having choice, you can be sure that it is the right one for your brand, not just the only choice. As always, we provide iterations or changes as part of our agreed on fee.
The final part of our Brand Identity process is creating a set of branded assets. These include patterns, brand guidelines and social media guides. Depending on your brand’s activity, a specialised list of assets can be requested alongside the standard ones. In order to create a successful brand, the visual identity of it has to be consistent, which is why this is a step we pay close attention to, even down to the usage of brand assets.
Ready to discuss your project? Let’s talk.
London: Soho Works, London, E1 6JJ
Dubai: One JLT, Dubai, UAE
Email: [email protected]
