Spirits Beacon
A strong brand is so much more than a logo and colour scheme. Branding is the complete make-up of your business and it requires purpose and direction. You only have one opportunity to make a first impression to your target audience so why not make it a meaningful and long-lasting one?
We have a great track record in strategising because we draw on tried and tested expertise, making the most of the resources we have at our disposal. From market research and competitor analysis to brand positioning and perception; we will work out exactly how to navigate your brand to the top of your industry.
During the discovery stage we make it our priority to learn about you and your brand. Before we even begin the strategy, it is important that we have the context as to why. All the things that drive your passion whether directly linked to the brand or not can prove helpful when creating the business. We look out for insights and key bits of information that can help establish the brand personality. positioning and so on. Once we have gotten a clearer idea of your aspirations, we move onto our own research.
Our approach to brand strategy is always underpinned by data in order to make an impactful brand that will be successful amongst its chosen audience. When researching, we comb through an array of sources in order to get a well-rounded understanding of the industry and identified target customer. Depending on the client, our research is hyper targeted to for example emerging products in industry that they should adopt later on. Whatever the business, our research is always focused on gaining it a competitive edge.
Once the brand strategy is completed, we arrange a call to present it. We are always open to constructive feedback and give clients time to go away and think about the strategy. If there are any notes and revisions needed, we will work with you until it is at a place you are happy with. Once the brand strategy is given the sign-off, we can move on to other branding services.
Ready to discuss your project? Let’s talk.