We’ve injected charisma and character into brands of all shapes and sizes. From giving vegan vending machines a personified name and character, to pushing the limits on what is socially accepted with fast fashion brands who want to change the industry. This is all achieved with a unique tone and message.
After the Brand Strategy and Brand Identity stages are done we move onto Tone of Voice. This is a guide as to how to speak to customers in a way that reflects the brand authentically. We highlight the core elements of the brand voice and illustrate how to get them across in real life examples. The purpose of this is to be an internal document that employees consult regularly.