{"id":5260,"date":"2020-05-28T10:28:40","date_gmt":"2020-05-28T09:28:40","guid":{"rendered":"https:\/\/klinical.co.uk\/?p=5260"},"modified":"2024-01-24T14:56:36","modified_gmt":"2024-01-24T14:56:36","slug":"4-essential-ingredients-for-start-up-success","status":"publish","type":"post","link":"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success","title":{"rendered":"4 essential ingredients for start-up success"},"content":{"rendered":"<h3>UK Start-up Stats<\/h3>\n<ul>\n<li>60% of new businesses fail within the first 3 years<\/li>\n<li>90% of eCommerce start-ups fail within 4 months<\/li>\n<li>42% of start-ups fail mainly due to a lack of strategy\/ route to market<\/li>\n<\/ul>\n<p>Airbnb, Disney, Microsoft, Slack, Uber and WhatsApp. What do they all have in common? All of these businesses were born in recessions, downturns and all-round tough times. Furlough might not be forever, but it looks like folks are turning their hand to entrepreneurship; transforming their hobbies into handsome pay-checks and dusting off their old dreams.<\/p>\n<p>If you\u2019re thinking of going into business or taking your side-hustle a little more seriously \u2013 we\u2019ve put together some do\u2019s and don\u2019ts to increase your chance of success.<\/p>\n<p>Over the last 10 years, we\u2019ve created, transformed, enhanced and brought start-ups to life. We\u2019ve covered an array of sectors from food and beverages to fitness \u2013 and we\u2019ve realised that there are some hard and fast rules which run throughout them all.<\/p>\n<h3>1. Strategy matters<\/h3>\n<p>There are two kinds of entrepreneurs. There are those who read the instructions, plan and position, but then there are those who dive straight in head-first. The latter often end up getting swept away or pulled out by a lifeguard later down the line \u2013 in other words, they end up having to rebrand, rethink and retrace their steps back to the beginning. This costs more time, more money and a big chunk of your morale.<\/p>\n<p>Solid brand strategy is when research turns into insight which is then moulded to fit the values, ambitions and competitive advantages of the brand. It\u2019s about having data to back up the plan you\u2019re putting together \u2013 your plan to succeed. You\u2019ll need to consider your mission, vision, values, USP\u2019s, competition, tone of voice, messaging and more. Define all of these, wrap them up into a beautiful document and you\u2019ve got yourself a blueprint for success.<\/p>\n<h3>2. The name game<\/h3>\n<p>Before you rush towards your library of puns, you\u2019ll need to think a little deeper about the name of your brand. If you\u2019re really serious about this business, then you\u2019re expecting it to be around for many, many years \u2013 that means your name needs to be strong enough to stand the test of time. It also needs to withstand any pressure from competitors and similar brand names which are out there.<\/p>\n<p>There are three strategies for naming \u2013 literal, abstract and invented. We\u2019ll dig deeper into these in another article where we\u2019ll focus solely on naming. From a technical point of view, you can use GoDaddy to see what domain names are available, and a quick Google search will let you know what the competition is like. You can use this <a href=\"https:\/\/www.gov.uk\/search-for-trademark\">UK website<\/a>\u00a0to check for existing and pending trademarks. Thinking bigger? Try this <a href=\"https:\/\/www3.wipo.int\/branddb\/en\/\">global trademark checker<\/a>.<\/p>\n<h3>3. Identity and Messaging<\/h3>\n<p>Just like every founder has a story, every business has one too and it needs to be told through how the brand looks, feels and sounds. This isn\u2019t an optional extra, it\u2019s a really important part of converting visitors into loyal customers. You need to define your unique brand identity and tone of voice, before creating a strong online presence and an engaging visual style for social media. We sometimes refer to it as your \u2018look and feel\u2019, it\u2019s the emotional experience and journey that your client gets taken on through your communications. There\u2019s an art and a science to creating an ideal \u2018look and feel\u2019, and it needs to be tailored to your business, your personality and most importantly your audience.<\/p>\n<p>Whether it\u2019s online (website and social media) or offline (packaging, business cards etc), your brand is your permanent salesperson. It gives people an instant impression of your business 24 hours a day, 7 days a week. That impression needs to be impactful and represent your values, personality and USPs. Many people rush into these elements of their branding and try to do it themselves using free services online, and it shows. The consumer is more informed than ever, they have countless competitors to browse through before choosing you \u2013 the finest details can make the biggest difference.<\/p>\n<h3>4. Website<\/h3>\n<p>Your online presence is vital &#8211; whether you\u2019re launching a simple brochure website to showcase your brand and services, or a complete e-commerce store to sell your products online. Your website experience needs to be perfect across all devices (mobile and desktop). The UX needs to be smooth and seamless, enticing your audience towards your desired CTAs (calls to action). This topic is one we\u2019ll dive into with detail in a later article. If you want to learn more about it right now, you can talk to us via hello@klinical.co.uk<\/p>\n<h3>What can you do?<\/h3>\n<p>If you\u2019re starting your own business, you can lean on us to help you succeed. We\u2019ve seen the pitfalls and potholes; we know how to avoid them. From market research, strategy and positioning through to naming, brand identity and messaging \u2013 it can really pay off to have a smart, experienced partner who\u2019s been there and done it.<\/p>\n<p>Get in touch with us via <a href=\"mailto:hello@klinical.co.uk\">hello@klinical.co.uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UK Start-up Stats 60% of new businesses fail within the first 3 years 90% of eCommerce start-ups fail within 4 months 42% of start-ups fail mainly due to a lack of strategy\/ route to market Airbnb, Disney, Microsoft, Slack, Uber and WhatsApp. What do they all have in common? All of these businesses were born [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1154,875],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.5 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 essential ingredients for start-up success - Klinical - Branding Agency London<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 essential ingredients for start-up success - Klinical - Branding Agency London\" \/>\n<meta property=\"og:description\" content=\"UK Start-up Stats 60% of new businesses fail within the first 3 years 90% of eCommerce start-ups fail within 4 months 42% of start-ups fail mainly due to a lack of strategy\/ route to market Airbnb, Disney, Microsoft, Slack, Uber and WhatsApp. What do they all have in common? All of these businesses were born [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success\" \/>\n<meta property=\"og:site_name\" content=\"Klinical\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KlinicalDesign\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-28T09:28:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-24T14:56:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/klinical.co.uk\/wp-content\/uploads\/2020\/05\/Klinical-Social-28-5-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"klinical\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@klinicaldesign\" \/>\n<meta name=\"twitter:site\" content=\"@klinicaldesign\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"klinical\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success#article\",\"isPartOf\":{\"@id\":\"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success\"},\"author\":{\"name\":\"klinical\",\"@id\":\"https:\/\/klinical.co.uk\/#\/schema\/person\/5ddca571b3c5ef32f4ed87db32b57495\"},\"headline\":\"4 essential ingredients for start-up success\",\"datePublished\":\"2020-05-28T09:28:40+00:00\",\"dateModified\":\"2024-01-24T14:56:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success\"},\"wordCount\":871,\"publisher\":{\"@id\":\"https:\/\/klinical.co.uk\/#organization\"},\"articleSection\":[\"Advice\",\"Journal\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success\",\"url\":\"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success\",\"name\":\"4 essential ingredients for start-up success - Klinical - Branding Agency London\",\"isPartOf\":{\"@id\":\"https:\/\/klinical.co.uk\/#website\"},\"datePublished\":\"2020-05-28T09:28:40+00:00\",\"dateModified\":\"2024-01-24T14:56:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Klinical\",\"item\":\"https:\/\/klinical.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\/\/klinical.co.uk\/branding-advice\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"4 essential ingredients for start-up success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/klinical.co.uk\/#website\",\"url\":\"https:\/\/klinical.co.uk\/\",\"name\":\"Klinical\",\"description\":\"Branding Agency London\",\"publisher\":{\"@id\":\"https:\/\/klinical.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/klinical.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/klinical.co.uk\/#organization\",\"name\":\"Klinical\",\"url\":\"https:\/\/klinical.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/klinical.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/klinical.co.uk\/wp-content\/uploads\/2022\/01\/Klinical-LogoSquare-Black.png\",\"contentUrl\":\"https:\/\/klinical.co.uk\/wp-content\/uploads\/2022\/01\/Klinical-LogoSquare-Black.png\",\"width\":1280,\"height\":1280,\"caption\":\"Klinical\"},\"image\":{\"@id\":\"https:\/\/klinical.co.uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/KlinicalDesign\/\",\"https:\/\/twitter.com\/klinicaldesign\",\"https:\/\/www.instagram.com\/_klinical\/\",\"https:\/\/www.linkedin.com\/company\/klinical\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/klinical.co.uk\/#\/schema\/person\/5ddca571b3c5ef32f4ed87db32b57495\",\"name\":\"klinical\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/klinical.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e17d820df91c2a1e11f02cbb3b303500?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e17d820df91c2a1e11f02cbb3b303500?s=96&d=mm&r=g\",\"caption\":\"klinical\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"4 essential ingredients for start-up success - Klinical - Branding Agency London","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success","og_locale":"en_GB","og_type":"article","og_title":"4 essential ingredients for start-up success - Klinical - Branding Agency London","og_description":"UK Start-up Stats 60% of new businesses fail within the first 3 years 90% of eCommerce start-ups fail within 4 months 42% of start-ups fail mainly due to a lack of strategy\/ route to market Airbnb, Disney, Microsoft, Slack, Uber and WhatsApp. What do they all have in common? All of these businesses were born [&hellip;]","og_url":"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success","og_site_name":"Klinical","article_publisher":"https:\/\/www.facebook.com\/KlinicalDesign\/","article_published_time":"2020-05-28T09:28:40+00:00","article_modified_time":"2024-01-24T14:56:36+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/klinical.co.uk\/wp-content\/uploads\/2020\/05\/Klinical-Social-28-5-1.jpg","type":"image\/jpeg"}],"author":"klinical","twitter_card":"summary_large_image","twitter_creator":"@klinicaldesign","twitter_site":"@klinicaldesign","twitter_misc":{"Written by":"klinical","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success#article","isPartOf":{"@id":"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success"},"author":{"name":"klinical","@id":"https:\/\/klinical.co.uk\/#\/schema\/person\/5ddca571b3c5ef32f4ed87db32b57495"},"headline":"4 essential ingredients for start-up success","datePublished":"2020-05-28T09:28:40+00:00","dateModified":"2024-01-24T14:56:36+00:00","mainEntityOfPage":{"@id":"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success"},"wordCount":871,"publisher":{"@id":"https:\/\/klinical.co.uk\/#organization"},"articleSection":["Advice","Journal"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success","url":"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success","name":"4 essential ingredients for start-up success - Klinical - Branding Agency London","isPartOf":{"@id":"https:\/\/klinical.co.uk\/#website"},"datePublished":"2020-05-28T09:28:40+00:00","dateModified":"2024-01-24T14:56:36+00:00","breadcrumb":{"@id":"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/klinical.co.uk\/branding-advice\/4-essential-ingredients-for-start-up-success#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Klinical","item":"https:\/\/klinical.co.uk\/"},{"@type":"ListItem","position":2,"name":"Advice","item":"https:\/\/klinical.co.uk\/branding-advice"},{"@type":"ListItem","position":3,"name":"4 essential ingredients for start-up success"}]},{"@type":"WebSite","@id":"https:\/\/klinical.co.uk\/#website","url":"https:\/\/klinical.co.uk\/","name":"Klinical","description":"Branding Agency London","publisher":{"@id":"https:\/\/klinical.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/klinical.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/klinical.co.uk\/#organization","name":"Klinical","url":"https:\/\/klinical.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/klinical.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/klinical.co.uk\/wp-content\/uploads\/2022\/01\/Klinical-LogoSquare-Black.png","contentUrl":"https:\/\/klinical.co.uk\/wp-content\/uploads\/2022\/01\/Klinical-LogoSquare-Black.png","width":1280,"height":1280,"caption":"Klinical"},"image":{"@id":"https:\/\/klinical.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/KlinicalDesign\/","https:\/\/twitter.com\/klinicaldesign","https:\/\/www.instagram.com\/_klinical\/","https:\/\/www.linkedin.com\/company\/klinical"]},{"@type":"Person","@id":"https:\/\/klinical.co.uk\/#\/schema\/person\/5ddca571b3c5ef32f4ed87db32b57495","name":"klinical","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/klinical.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e17d820df91c2a1e11f02cbb3b303500?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e17d820df91c2a1e11f02cbb3b303500?s=96&d=mm&r=g","caption":"klinical"}}]}},"_links":{"self":[{"href":"https:\/\/klinical.co.uk\/wp-json\/wp\/v2\/posts\/5260"}],"collection":[{"href":"https:\/\/klinical.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klinical.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klinical.co.uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/klinical.co.uk\/wp-json\/wp\/v2\/comments?post=5260"}],"version-history":[{"count":0,"href":"https:\/\/klinical.co.uk\/wp-json\/wp\/v2\/posts\/5260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klinical.co.uk\/wp-json\/wp\/v2\/media\/5270"}],"wp:attachment":[{"href":"https:\/\/klinical.co.uk\/wp-json\/wp\/v2\/media?parent=5260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klinical.co.uk\/wp-json\/wp\/v2\/categories?post=5260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klinical.co.uk\/wp-json\/wp\/v2\/tags?post=5260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}