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Branding Process

Our approach to Branding & crafting unique identities.

At Klinical, we believe in turning creative insights into remarkable brand identities. Our branding process is a journey of exploration, creativity, and precision, tailored to unveil the true essence of your brand. Whether you are a start-up looking to carve out your niche or an established business seeking a fresh brand identity, our approach is designed to elevate your brand to new heights.

The Four Phases.

Discovery & Research
Laying the foundation with in-depth insights.​

Our journey begins with a deep dive into your brand's world. We explore your business goals, target audience, market trends, and competitors. This phase is about asking the right questions to uncover the core of your brand story.

  • Discovery Sessions
  • Market Analysis
  • Audience Insights
  • Brand Audit
1.
Strategy & Planning
Building your Brand's blueprint.​

Strategy is at the heart of our process. Here, we define your brand's purpose, values, and personality. We craft a strategic roadmap that guides all future branding decisions, ensuring consistency and coherence in your brand narrative.

  • Brand Positioning
  • Messaging Strategy
  • Brand Architecture
  • Name Development
2.
Design & Development​
Bringing your brand to life.​

This is where creativity meets execution. Our team of designers and developers work in tandem to create a distinctive visual identity. From logo design to typography, color palettes, and website development, every element is meticulously crafted to reflect your unique brand essence.

  • Logo Design
  • Visual Identity System
  • Brand Guidelines
  • Brand Collateral
3.
Implementation & Launch​
Unveiling your brand to the world.​

The final phase is all about making a grand entrance. We meticulously plan the rollout of your new brand identity, ensuring every touchpoint is aligned - from digital platforms to print materials. Our goal is to make your brand launch an event that captures attention and hearts.

  • Launch Strategy
  • Digital Presence
  • Marketing Collateral
  • Internal Branding
4.
Which one are you?

New Brand vs. Rebrand

Whether launching a new brand or rejuvenating an existing one, Klinical’s four-phase approach is your solution. Our method, encompassing discovery, strategy, design, and implementation, is crafted to resonate with both startups carving out their identity and established brands seeking a dynamic refresh. Tailored to each unique journey, we ensure your brand story is compelling and distinct, no matter its stage of evolution.

Our Projects.

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London: Soho Works, London, E1 6JJ
Dubai: One JLT, Dubai, UAE
Email: [email protected]

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