Introducing Jebena Co: a coffee brand with a difference. Born in Ethiopia, the birthplace of coffee, this family-owned business is not just about great coffee; they’re about giving back to the farmers who make it happen.
We embarked on a mission to craft a captivating visual identity that would resonate with both B2B coffee shops and B2C retail customers. Our aim was to narrate the enchanting story of how a beloved global commodity, was discovered. We drew inspiration from the tale of Kaldi and his curious goats, who stumbled upon the stimulating effects of coffee. Additionally, we celebrated the cultural significance of the Jebena pot, and the timeless ceremony it represents—an enduring tradition that continues to unite families to this day.