The Deli Society is Britain’s gateway to Mediterranean delicacies. This subscription service empowers customers in the UK to receive amazing, authentic wine, cheese, charcuterie and chocolate from southern Europe. It was a unique proposition which required our skills in terms of strategy, naming, identity, website and tone – and we duly delivered as the business is now a huge success, surpassing its revenue goals.
While subscription services are commonplace, ones involving Mediterranean wine, cheese and charcuterie or not. That’s why our extensive Brand Strategy was invaluable – it unveiled insights about the market which we then poured into our identity and tone. Brand positioning and comparable brand analysis were also key elements of this exercise which resulted in a detailed, rich blueprint by which the business now makes its decisions.
We wanted to portray the Mediterranean without coming across cheap, obvious and gimmicky. You’ll notice we introduced bright but mature colours, mosaic patterns, as well as hand-drawn illustrations to get that artisanal vibe across to the customers. The look and feel has a sophisticated yet fun aesthetic to it which means it appeals to people who are already accustomed to such products as well as those who are newcomers.