Project: The Deli Society

Strategy.

While subscription services are commonplace, ones involving Mediterranean wine, cheese and charcuterie or not. That’s why our extensive Brand Strategy was invaluable – it unveiled insights about the market which we then poured into our identity and tone. Brand positioning and comparable brand analysis were also key elements of this exercise which resulted in a detailed, rich blueprint by which the business now makes its decisions.

Identity.

We wanted to portray the Mediterranean without coming across cheap, obvious and gimmicky. You’ll notice we introduced bright but mature colours, mosaic patterns, as well as hand-drawn illustrations to get that artisanal vibe across to the customers. The look and feel has a sophisticated yet fun aesthetic to it which means it appeals to people who are already accustomed to such products as well as those who are newcomers.