Established in Bethnal Green, East London since 1991, Trotters Jewellers are renowned globally for their exclusive range of custom made diamond jewellery and high end luxury watches.
When Trotters approached us in 2018 they had a large instagram following (150k+) and an impressive list of celebrity clientele. The issue was that their brand identity was amateurish, and did not reflect the luxury products and bespoke service they were offering.
We believe an iconic jewellers like Trotters should have an equally iconic brand identity. We therefore created a unique monogram design using the brands initials, as well as incorporating the round bezel and hands of a luxury timepiece. This symbolic logo design has become immediately recognisable as Trotters Jewellers.
As well as the brand motif we introduced a new brand font which was influenced by the classic Blackletter typeface which had adorned the exterior signage of their first shop for so many years.