Great Northern Hotel
The Brief.
Higginson Grey have been a client of ours for nearly 10 years. We created their first identity and have now had the pleasure of rebranding this London-based luxury refurbishment company, to reflect how the company has grown from a start-up to a leading property development firm.
The team wanted to upgrade their look and feel and incorporate a monogram as the main focus of the Brand Identity with a high-end & premium style. The idea was to portray the quality of their work, using a lot of white space with a ‘less is more’ approach.
The Process
Branding.
Website.
Branding.
The first thing we did was examine and explore different options with the icon. We wanted to make it a more recognisable motif, so we created a monogram using the brand’s initials. It feels elegant, classy and memorable. To complement this, we introduced a clean-cut, high end design with a bright, blood orange colour scheme. It feels fresh, different and forward-thinking.
Website.
Higginson Grey wanted to update their website with a clean design using a lot of white space, allowing their projects do the talking. We did exactly that!
We injected class by using clean and contemporary typography paired with strong project imagery. We incorporated subtle brand elements throughout to give that unique touch.