Welcome to the captivating world of Patchwork, where tradition meets modernity, and every guest becomes a part of a unique tapestry of experiences. In this project, we proudly present the comprehensive branding journey we embarked upon for Patchwork, a boutique Hotel nestled in the heart of London. Our task was to craft a brand strategy, develop a distinctive name, and create a visual identity that embodies the essence of Patchwork Hotel. The goal was to attract discerning travellers seeking an authentic and immersive experience.
Our team conducted in-depth market research, competitive analysis, and customer profiling to define Patchwork Hotel’s unique selling points. We developed a comprehensive brand strategy that emphasised the hotel’s commitment to preserving local heritage while offering modern amenities and experiences.