The Patchwork Hotel

The Brief.

We recently had the privilege of crafting the brand identity for ‘The Patchwork’, a unique boutique hotel emerging in East London’s lively atmosphere. Our task covered everything from strategic brand development to designing their distinctive name, identity, and various hotel elements. Inspired by the site’s past as a family-owned clothing factory in the 80s, we wove this rich history into the brand’s fabric. Our goal was to harmoniously merge this heritage with contemporary hospitality, resulting in a memorable brand that reflects Whitechapel’s vibrant character.

The Outcome

The Process

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