Amani – Ghana
The Brief
Welcome to the captivating world of Patchwork, where tradition meets modernity, and every guest becomes a part of a unique tapestry of experiences. In this project, we proudly present the comprehensive branding journey we embarked upon for Patchwork, a boutique Hotel nestled in the heart of London. Our task was to craft a brand strategy, develop a distinctive name, and create a visual identity that embodies the essence of Patchwork Hotel. The goal was to attract discerning travellers seeking an authentic and immersive experience.
Strategy.
Naming.
Identity.
Strategy.
Our team conducted in-depth market research, competitive analysis, and customer profiling to define Patchwork Hotel’s unique selling points. We developed a comprehensive brand strategy that emphasised the hotel’s commitment to preserving local heritage while offering modern amenities and experiences.
Naming.
Drawing inspiration from the rich history of Whitechapel, London, and the hotel’s location within an old fabric factory, we embarked on a quest to find the perfect name. After meticulous research and creative exploration, we unveiled the name ‘Patchwork’. This name pays homage to the area’s textile heritage and the hotel’s unique industrial setting.
Identity.
To complement the hotel’s interior design, characterised by an intriguing blend of mixed fabrics, our design team crafted a clean and modern visual identity. The simplicity of the identity was intentional, allowing it to seamlessly harmonise with the diverse textiles found within the hotel.