We’re excited to introduce ‘Wandr’, a dynamic quick-service restaurant in Dubai that we’ve nurtured from the ground up. Wandr offers a unique concept of authentic wraps and bowls, drawing culinary inspiration from flavours around the world. Our role was to transform Wandr from a budding idea to a complete brand (now with a cult following). We developed a comprehensive strategy and positioning, shaping everything from its name to the ambiance of the restaurant, creating an identity that truly stands out in Dubai’s vibrant food scene.
Targeting the highly driven Gen Z and Millennials in the UAE, the founders of Wandr were passionate about building a brand that appeals to consumers who value the origin and preparation of their food, while also embracing a zest for adventure, exploration, and travel. Collaborating closely, we crafted the tagline ‘Slow Food, Fast’, encapsulating the essence of Wandr: thoughtfully prepared, delicious food served quickly to cater to the fast-paced lifestyle of its clientele.